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Programmatic Advertising Trends, Stats, & News [October 2021]

ROI Revolution

CVS: The CVS Media Exchange (CMX) launched just last year. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available? September 13.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% The COVID-19 pandemic drove more consumers than ever to pay for over-the-top video services like YouTube TV and Hulu + With TV, with OTT subscription revenue soaring 41.2% this year to reach $13.41 September 13.

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article thumbnail

Programmatic Advertising Trends, Stats, & News

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% The COVID-19 pandemic drove more consumers than ever to pay for over-the-top video services like YouTube TV and Hulu + With TV, with OTT subscription revenue soaring 41.2% this year to reach $13.41 September 13.

article thumbnail

Programmatic Advertising Trends, Stats, & News [November 2021]

ROI Revolution

CVS: The CVS Media Exchange (CMX) launched just last year. The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Is your brand effectively leveraging one of the most lucrative advertising channels available? September 13.