Smile.io
NOVEMBER 14, 2023
This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Throwing a wrench in your customer funnel for analysis or seeing how your multi-channel marketing is performing, especially your paid ads. What is first-party data? Fun right?! I’m glad you asked.
ROI Revolution
OCTOBER 4, 2021
The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Creating cross-device and multi-touch attribution models will also be more difficult without third-party cookies, especially if the user isn’t logged into an app. Attribution, unique.
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ROI Revolution
DECEMBER 6, 2021
Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% The COVID-19 pandemic drove more consumers than ever to pay for over-the-top video services like YouTube TV and Hulu + With TV, with OTT subscription revenue soaring 41.2% this year to reach $13.41 September 13.
ROI Revolution
DECEMBER 13, 2021
Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% The COVID-19 pandemic drove more consumers than ever to pay for over-the-top video services like YouTube TV and Hulu + With TV, with OTT subscription revenue soaring 41.2% this year to reach $13.41 September 13.
ROI Revolution
NOVEMBER 1, 2021
The platform can be used to serve ads across channels like video, search, social, and banner ads in addition to in-store and other out-of-home displays. Creating cross-device and multi-touch attribution models will also be more difficult without third-party cookies, especially if the user isn’t logged into an app. Attribution, unique.
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