Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers
Sailthru
SEPTEMBER 26, 2019
It still leads in online sales but, many other brands have surpassed Amazon’s user experience on the multichannel marketing and customer service side. Amazon’s multichannel experience is decidedly lacking, with unpersonalized, unengaging messages that do little to foster interest or goodwill with customers.
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