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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

Amazon has become a one-stop shop for essentially everything — and it’s helped train consumers to expect fast, free shipping and top-notch personalization, to boot. A decent pair of skis can cost $1,000, before you’ve even bought the boots, poles, that retro onesie… or lift tickets. Sporting and outdoor brands can stay ahead.

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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

Personalization can be leveraged during the transaction–at the end of the process–to automate special pricing and discounts. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report. This isn’t a fiction-writing seminar. Tie Indicators to Insights. Consider timelessness as well.

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