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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. It has consistently been that rare trend where the reality now surpasses earlier hype-fueled predictions.

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18+ Digital Marketing Conferences in 2020 for eCommerce

eCommerce Training Academy

If you’re involved in eCommerce and you want to stay up-to-date on the latest trends, technologies and tactics, you must attend the most popular eCommerce conferences in 2020. This list of events is perfect for: Digital Marketing Directors/VPsv. Chief Marketing Officers. Digital Marketing Managers.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

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Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

By bringing all of a publisher’s ad demand together in one place, we can leverage machine learning and other technologies to optimize revenue holistically.” Download our special report, The 2018 Ecommerce Trends + Tech Brand Growth Guidebook. Are you looking for more insights on advertising on Google and other platforms?

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Keep coming back to this post as new trends, stats, news, and updates on coronavirus and ecommerce continuously roll in. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Industry-spanning partnership software and technology to scale your profitable growth.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Social media advertising stats + trends in the face of COVID-19. 2021 COVID-19 stats + trends. 2020 COVID-19 + mobile stats + trends. 2021 ecommerce trends. Statista ).

eCommerce 195
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ROI Revolution Summit 2018 Speaker Spotlight: Part 1

ROI Revolution

Ryan Dobrin began his career managing PPC and CSE’s for industry-leading air quality products retailer, Sylvane. Over the years he has built up his expertise in digital marketing, and has since taken on the role of Marketing Director for Sylvane. So with that in mind, how do you stay on top of the latest ecommerce trends?

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