Rewards Case Study: LEGO VIP Rewards Program
Smile.io
APRIL 27, 2023
From LEGOLAND to The Lego Movie to the pain you feel when you step on a small piece, LEGOs are everywhere. LEGO produces an average of 36 billion pieces a year. Simply, LEGO is a huge brand with a global reach, unlike any other toy for boys and girls and most recently for adults. The LEGO VIP is their rewards program.
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