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Rewards Case Study: LEGO VIP Rewards Program

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From LEGOLAND to The Lego Movie to the pain you feel when you step on a small piece, LEGOs are everywhere. LEGO produces an average of 36 billion pieces a year. Simply, LEGO is a huge brand with a global reach, unlike any other toy for boys and girls and most recently for adults. The LEGO VIP is their rewards program.

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Rewards Case Study: LEGO VIP Program

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7 Ways to Get Your Customers to Join Your Rewards Program in 2023

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It’s estimated that more than 90% of companies across ecommerce industries have some type of loyalty and rewards program. A rewards program is a great marketing and retention strategy for building a brand that sustains longevity and success. Reward customers right off the bat before a purchase. ” 1.