Sears must think we’re stupid or gullible. Here’s why.
Steve Dennis
JULY 5, 2017
When I left Sears in 2003 (a year before Sears and K-mart merged), I had already concluded that the once iconic brand was on a slow slide to oblivion. Referring to customers as “members” may sound good, but it connotes a strength of relationship and value that clearly does not exist.
74 
Let's personalize your content