How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
Powell and CEO Charlie Cole, both of whom started at the company in early 2020, are part of a “new team charged with giving the brand its groove back, and that requires tech investment,” Powell said in an interview with Retail TouchPoints. UX issues also affect the 10,000 small business florists that currently make up the FTD network.
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