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How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey

Retail TouchPoints

That’s even more of a problem for FTD than other retailers, because the company’s mission is to allow its customer to “help people they care about in moments of happiness and sadness. The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell.

POS 241
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Camping with an eCommerce Venture Capitalist

eCommerceFuel

And if you do decide to tank your conversion rate, you’re doing it…it’s kind of like when Zappos dropped drop shipping early in its history, they lost 25% of their business. Andrew : Did you do that just because you guys couldn’t control the whole customer experience. Was that why?

article thumbnail

Camping with an eCommerce Venture Capitalist

eCommerceFuel

And if you do decide to tank your conversion rate, you’re doing it…it’s kind of like when Zappos dropped drop shipping early in its history, they lost 25% of their business. Andrew : Did you do that just because you guys couldn’t control the whole customer experience. Was that why?