How FTD Uses UX Analysis to Weed Out Friction Points in the Shopper Journey
Retail TouchPoints
MAY 4, 2021
That’s even more of a problem for FTD than other retailers, because the company’s mission is to allow its customer to “help people they care about in moments of happiness and sadness. The Mercury POS component had originally been launched in 2003 , and hadn’t been updated for approximately 10 years, noted Powell.
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