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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather dataPOS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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Generation Z: Between the Worlds of Digital and Analog

Retail TouchPoints

These are all qualities of ecommerce, so why not connect the online shopping experience with the POS? The customer data is stored in the app, so all it takes is a few clicks to pay. Many digital natives here saw their parents lose almost everything in the 2007 global economic crisis. In the U.S.,

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PrestaShop vs Magento: Which E-commerce Platform is Right for Your Commerce Business

MagentoBrain

PrestaShop is an open-source e-commerce solution that was launched in 2007. Security and Support Security Features and Data Protection: PrestaShop offers a range of security features, such as SSL encryption, two-factor authentication, and protection against brute force attacks.