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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

To stay ahead of the curve, retailers can utilize technology to track the purchases customers make across different channels. There are a wide range of digital marketing solutions for retail brands to gather dataPOS, interactive kiosks, loyalty programs and email marketing with QR codes, among others.

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PrestaShop vs Magento: Which E-commerce Platform is Right for Your Commerce Business

MagentoBrain

E-commerce platforms have made it easier than ever for businesses to sell their products and services online, but with so many options available, it can be difficult to determine which platform is right for your business. One of the most important factors to consider when choosing an e-commerce platform is scalability.