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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

If you have an ecommerce site, you need to prepare for this change — and fast. In this guide, I’ll help you get started by explaining: How Google Analytics 4 is different from Universal Analytics What this change means for your ecommerce site And which three migration mistakes you need to avoid.

eCommerce 235
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How to Prepare your Online Store for Google’s Core Web Vitals

Retail TouchPoints

In just a few steps, you can improve your site’s scores and reduce the likelihood of massive traffic disruption to your ecommerce site. Ecommerce sites deploy many interactive elements — chatbots, drop-down banners, pop-ups, videos, etc. — What are Core Web Vitals? How to Improve Core Web Vitals for Your Online Store.

SEO 159