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Marketing Automation: What is it, Examples & Tools [2021]

Kissmetrics

Marketing automation is the act of using software and technology to create and implement applications to automate repetitive tasks, such as (yes) email marketing, ad campaigns, tracking, and much more. Oracle’s B2B cross-channel marketing solution Oracle Eloqua lets marketers plan automated campaigns while simultaneously personalizing them.

Marketing 362
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4 Questions with CM Group CEO Wellford Dillard

Sailthru

Since 2008, Sailthru’s mission has been to help modern marketers improve customer lifetime value and drive revenue with our high-performance email, personalization and automation solutions. My ultimate goal is for the CM Group to be the most respected, fastest-growing family of marketing technology companies in the world.

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Top E-Commerce Magento Agencies in the UK

Prisync

After founded in 2008, VAIMO has delivered more than 400 projects for both B2C and B2B brands. The Pixel has been working with the Magento platform since 2008 and has delivered various technically challenging and complex projects to the global clients. Ampersand’s primary technology suite includes Magento (e-commerce platform).

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Through-Channel Marketing Represents The Third Stage For Sales And Marketing Leaders

Forrester eCommerce

The marketing automation stage began to grow exponentially around 2008 and has reached critical mass in its first decade. […]. The CRM stage started in the 1990s and accelerated quickly a decade later with lower-priced cloud offerings.

Channel 62