2010 Consumer PPC Social Media 
Retail TouchPoints
MAY 18, 2023
To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.
ROI Revolution
JUNE 17, 2022
An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.
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Kissmetrics
APRIL 12, 2021
Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. What about cost?
BigCommerce
FEBRUARY 13, 2018
Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer. When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. This type of ecommerce is not consumer-facing and happens only between business entities. Consumer-to-Consumer (C2C).
ROI Revolution
DECEMBER 20, 2017
Additionally, 53% of all emails are opened on a mobile device , which is up 30% from 2010. Now more than ever, the journey of a consumer from initial inquiry to completion of a sale is long and complex. Understanding the roadmap a consumer takes is essential to understanding where the points of friction are in your buyer’s journey.
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