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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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Top 5 Powerful Tips For Instagram Ads (#3 Always Work)

MakeWebBetter

Instagram app has been running on rails of success since 2010. According to Instagram, 1 billion people use Instagram every month and over 500 million people use Instagram Stories every day. If you are running your Facebook page successfully and now, it’s time to grow your target audience over Instagram with good Instagram Ads Tips […].

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The Growth Hacking Cheat Sheet for Beginners

Kissmetrics

In a blog post that Sean published back in 2010 , he wrote that a growth hacker is “a person whose true north is growth. When starting out, they were simply buying PPC ads and running social campaigns to drive traffic to their site that would ideally lead to sales. Generate 250 leads from social media or an email campaign.

Blog 210
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7 Key Strategies That You Must Learn From Apple’s Marketing

Kissmetrics

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. What about cost?

Marketing 356
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15 Powerful SEO Chrome Extensions

Kissmetrics

With just five minutes of casual browsing, you can use an IFTTT recipe to schedule articles on your social media accounts for a week. You can save any interesting article you find around on the web (from feeds and social media) to pocket. Here is the IFTTT recipe for integrating Buffer with Pocket.

SEO 363
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. The first Square app and service launched in 2010. Social media let’s consumers easily share products to buy online. 2005 – Amazon introduces Amazon Prime membership. 2009 – Square launches.

eCommerce 417