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The Definitive Guide to Online Reputation Management

Kissmetrics

There are a lot of misconceptions about online reputation management. In this guide, I’ll explain the role of online reputation management in today’s digital age, explain why it matters, and outline 10 tips for improving and protecting your brand’s online image. Why Does Reputation Management Matter?

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The State of Paid Search & PPC Strategy

ROI Revolution

In this article, dive deeper into the data to learn the benefits of PPC advertising for your brand – and how it can grow profitably even in the face of rising paid search CPCs. More than 3 in every 5 marketing managers say paid search strategy is a big initiative for their brand this year. Search Marketing 2020.?.

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ROI Revolution Summit 2018 Speaker Spotlight: Part 3

ROI Revolution

We recently had the pleasure of sitting down with Jessica to discuss today’s ecommerce landscape and the ways she manages to keep ahead of the curve. We onboarded Amazon in August of 2010 for one of our brands, and it outperformed so drastically that I actually had to cancel my vacation to onboard the other brands before the holidays.

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Alexa, How Do I Optimize My eCommerce Store for Voice Search?

ESW

At an industry level, this translates to some impressive numbers: The voice search market is expected to jump from $2 billion in 2018 to $40 billion in 2022, according to management consultancy OC&C Strategy. Voice search is here to stay, and for good reason. Think about where mobile was in 2010.

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