The Role of WordPress Ecommerce in the Coming Content and Commerce Era
BigCommerce
AUGUST 10, 2018
Think more expensive products, B2B, etc. model to becoming truly omnichannel without the headaches of the buzzword. Outside of the B2B scope, the main purpose of this strategy is to build a brand with high customer lifetime value, i.e. a fantastic customer experience from awareness through retention. 2011: WooCommerce is Born.
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