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The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

Companies focused on brand building could struggle with Amazon, which prioritizes the customer experience without highlighting the companies who offer popular products. Compared to 37% who prefer FBM (Fulfillment by Merchant). But short term profits are not the right goal for every business.

article thumbnail

The Realities of Selling on Amazon: A Practical Guide for Founders

eCommerceFuel

Companies focused on brand building could struggle with Amazon, which prioritizes the customer experience without highlighting the companies who offer popular products. Compared to 37% who prefer FBM (Fulfillment by Merchant). But short term profits are not the right goal for every business.