Keeping Tabs on Online Alcohol Around The Globe
Profitero
APRIL 27, 2017
Here we outline some global initiatives that should be on everyone’s radar screen, taken from Profitero’s recent white paper: How Alcohol Brands Can Tap the eCommerce Opportunity. The potential to apply IoT technology to bolster online alcohol sales could prove quite beneficial to Pernod Ricard (as well as other alcohol brands).
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