Inflow Insights
JANUARY 15, 2020
Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.
BigCommerce
AUGUST 10, 2018
Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Think more expensive products, B2B, etc. 2016: The Big Mistake Is Realized. EDD began converting back to custom tables in 2016 and has largely completed that journey.
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BigCommerce
FEBRUARY 13, 2018
Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. Training your customers to use the new B2B tools is important for adoption. B2B companies start offering B2C-like online ordering experiences.
Kissmetrics
MARCH 16, 2018
What about pay-per-click (PPC)? Over 100 million adults made a catalog purchase in 2016. Compare that to email and PPC marketing that average at just 0.6%. According to Marketo, the average returns for B2B ABM are huge. So the try organic posting. But, Facebook organic reach is hovering at just 2%. They average at 5.3%.
BigCommerce
AUGUST 31, 2017
In 2016, Black Friday and Cyber Monday shifted from two days into an entire weekend of sales. Shayla Price, B2B Marketer. On average our ad costs increase 30% during the holidays due to higher demand and activity, especially when the ad source price is bid on like PPC, etc. Starting early can help marketers avoid rushing later.
ROI Revolution
MARCH 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.
ROI Revolution
DECEMBER 2, 2021
Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.
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