Inflow Insights
JANUARY 15, 2020
Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.
BigCommerce
MARCH 23, 2017
PPC advertising is equal parts art and science. To help you optimize your PPC advertising campaigns from day one, I sat down with two analysts from CPC Strategy — Lewis Brannon and Jason Bell — who work with Fortune 500 brands to optimize their campaigns on a daily basis. Of course, with so much opportunity comes a cost.
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ROI Revolution
JUNE 22, 2017
With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. Desktop’s losses started leveling out last year, ending 2016 with 41% click share.
BigCommerce
FEBRUARY 13, 2018
With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Forbes reported in 2016 that 57% of people surveyed in 24 countries across six continents had made an online purchase in the past six months. Global ecommerce is growing rapidly.
eCommerce Guider
SEPTEMBER 23, 2018
In 2016, around 9% of affiliate marketers made over $50,000 each. A quick Google search will define affiliate marketing as follows: “A marketing arrangement by which an online retailer pays commission to an external website for traffic or sales generated from its referrals.”. Happy days. There are plenty of success stories, too.
ROI Revolution
MARCH 2, 2021
With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.
ROI Revolution
OCTOBER 1, 2020
What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.
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