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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

Whether you are looking to increase brand awareness, drive net new traffic or retarget and drive customer loyalty and AOV , Google and Facebook have myriad advertising options available. PPC advertising is equal parts art and science. Here’s how one Google Shopping executive recommends retailer’s use AdWords.

PPC 408
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Amazon introduced Amazon Prime in 2005 as a way for customers to get free two-day shipping for a flat annual fee. This strategic move helped boost customer loyalty and incentivize repeat purchases.

eCommerce 417
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. For the first time ever, more than a quarter of holiday sales will occur online in 2020. more with online retailers this holiday season , a total of $198.73 That’s a 26.1% year-over-year.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 193
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How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

What you can do is leverage the data in our 2020 Ecommerce Paid Search Report from $400 million dollars of ad spend from 400+ industry-leading brands , as well as strategic insights from top PPC experts to get a major leg up on your top competitors. It’s time to take your SEO and PPC efforts to the next level. 6/16 update.

eCommerce 173
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

For the first time ever, more than a quarter of holiday sales will occur online in 2020. more with online retailers this holiday season , a total of $198.73 Retailers and restaurants have been testing cashierless checkout for many years with order kiosks and self-checkout options. That’s a 26.1% year-over-year.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

For the first time ever, more than a quarter of holiday sales will occur online in 2020. more with online retailers this holiday season , a total of $198.73 Retailers and restaurants have been testing cashierless checkout for many years with order kiosks and self-checkout options. That’s a 26.1% year-over-year.

eCommerce 147