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Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

Free & Fast Shipping” Callout Available in Google Shopping Ads. You may notice a new annotation appearing directly on some Shopping ads the next time you conduct a search that lets you know the seller offers “Free & Fast Shipping.” Microsoft Shares Insights from 2016 Ahead of This Year’s Presidential Election.

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Holiday Ecommerce Strategies

ROI Revolution

77% of holiday shoppers will purchase from the same retailers as they did in previous years, but 95% of holiday shoppers say price discounts are the most effective way to get them to shop with a new retailer. In 2020, 69% of shoppers planned to shop for the holidays earlier to avoid long shipping times and out-of-stock items.

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2021 Holiday Shopping Ecommerce Stats & Trends [November 2021]

ROI Revolution

Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped. The combination of inventory and fulfillment issues plus heightened consumer demand will make inventory, fulfillment, and shipping much bigger concerns this year than in previous years.

eCommerce 144
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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. 42% of consumers expect products to be more expensive this year. Business being good isn’t always a good thing. November 9.

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2021 Holiday Shopping Ecommerce Stats & Trends

ROI Revolution

What started as factory shutdowns at the onset of the coronavirus pandemic in March 2020 has snowballed into issues across the entire delivery process, from material and labor shortages to increased freight prices to extremely delayed shipping. 42% of consumers expect products to be more expensive this year. November 9.

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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Countdown timers could apply to a specific sale (like during Cyber Monday) or could be related to shipping cut-offs for guaranteed holiday arrival. The scary side of shipping this holiday season. Delivery times and shipping rates are always extremely important factors in consumers’ online holiday purchase decisions.

eCommerce 147
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How Your Brand Can Thrive This Cyber 5

ROI Revolution

Holiday shoppers are determined to find the perfect gifts at the lowest prices for their loved ones, and brands are scrambling to make their products the ones consumers want to purchase. By far, they want free shipping. 80% of Cyber Week orders shipped for free last year , so consumers are growing to expect this type of deal.