article thumbnail

Automating Image Optimization: Akamai Image Manager Now Available for BigCommerce Merchants

BigCommerce

As a result, the average website page size eclipsed 3MB in 2017, up from less than 1MB in 2011. If you’re using the Chrome browser, this handy tool will show you exactly how Akamai Image Manager is helping to optimize your site. Additionally, better performance leads to higher mobile usage and increased conversion rates.

article thumbnail

An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. Most of our clients come to us for SEO assistance, but we also do a lot of paid media for them.

Marketing 275
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.

Channel 60
article thumbnail

11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

Conversion Rate. Chatbot Conversion Optimization. Research from 2017 shows the global conversion rate from a visitor, to add to cart is just under 3%. Several factors go into SEO for ecommerce , but content marketing is arguably the most customer-centric way to improve search engine rankings. New Customers.

eCommerce 243
article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. The solution?

Channel 113
article thumbnail

62.41% of All Google Searches Generate 0 Clicks

Kissmetrics

SEO is all about ranking high on Google. It went from 54.11% in 2017 to 62.41% in 2020. Before I dive more into the data and give you ways to increase your SEO traffic, even though Google is taking away some of your clicks… I want you to keep this in mind. higher CTR – For example, your title tag could be, “What is SEO?”.

SEO 362
article thumbnail

Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Using videos on landing pages can increase conversions by 86%. DSIM, 2017). Wordstream, 2017). Wordstream, 2017). Wordstream, 2017).

eCommerce 187