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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Immediately following Cyber Five of 2017, I sent an email out to a bunch of ecommerce experts and multi-million dollar ecommerce store owners. Let me give you an example: 2017 has been the year of Facebook Advertising. But we’ve all been in that year before, with another tool you have heard of: Google Shopping and PLAs.

eCommerce 419
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Use a Total View of Your Customer to Manage Retail Returns and Fraud

OrderDynamics

After all, a customer return is the loss of a previous sale and a direct hit to the margin and profit. Retailers’ concerns for returns are based on three main issues: Meeting customer expectations. Costs associated with legitimate returns. Costs of fraudulent returns. Let’s discuss the cost of legitimate returns first.

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Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

This is mission and customer participation mixed into one. It’s baked into your product details, customer emails, and shopping cart checkout page. Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start.

eCommerce 420
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The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides

BigCommerce

Today, we are excited to announce updates to the BigCommerce’s Ecommerce Analytics and Insights suite –– including increased data accuracy, streamlined user interfaces and easier to understand pricing. You will see data discrepancies between your BigCommerce Ecommerce Analytics, Google Analytics and any other analytics tools you use.

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What a Baby Clothes Blog Can Teach You About 991% YoY Growth Using Paid Acquisition

Kissmetrics

Now, just four years later, it’s the only baby and children’s clothing online store that was picked to be a part of Facebook’s 2017 U.S. return on Instagram ad spend, 47% decrease in cost per purchase, and an incredible $0.11 average cost per conversion. average cost per conversion. And how does he keep costs so low?

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How to Improve Ecommerce Conversion Right Now

BigCommerce

Due to shoppers’ tendency to form their opinion based on their first exposure to the website, web design is the area where no expense (within reason) should be spared to make your website look as professional as possible. In this environment, customer loyalty is tricky to maintain, as rival websites can easily snatch your customer away.

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The Goldilocks Method of Discounting

eCommerceFuel

Drew also talks about how to run promotions without reducing the value of your brand and why it’s crucial to strike a balance – find a Goldilocks zone – between discounts and full-priced sales. So I talk about how to use your customer data to develop ROI-driven marketing campaigns. Subscribe: iTunes | Stitcher.