ROI Revolution

JUNE 17, 2022

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the desktop market share as of January 2022. respectively.

PPC 78

PPC Mobile Social Media Search Marketing 78

ROI Revolution

JUNE 22, 2017

With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. The Mobile Phenomenon. With nearly half of all search clicks, mobile fully surpassed desktop in 2016. Product Feed Hyper-Awareness.

PPC 60

PPC eCommerce Payments Payment Services 60

ROI Revolution

MARCH 8, 2018

In Part One of this topic , we covered three key trends in paid search marketing: mobile, attribution, and AI/Machine Learning. The Meteoric Rise of Voice Search. In 2017, 20% of all search occurred via voice search rather than a typed query. Let’s get to it!

Search Marketing 60

Search Marketing Marketing PPC Social Media 60

ROI Revolution

APRIL 12, 2022

Google is by far the leading traditional search engine for paid advertising, with 86% of the desktop market share for search engines as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile market share for search engines. Microsoft Bing comes in at 8%, followed by Yahoo!

Marketing 172

Marketing Social Media White Paper SEO 172

ROI Revolution

JULY 3, 2017

The algorithms alone are enough to make anyone’s head spin, and yet, marketers still need to keep up-to-date on even the smallest changes. 2017 has been a particular whirlwind of change for search engine marketing ( SEM ), so here are a few of the more major updates you should be taking note of.

SEO 94

SEO Mobile Information Marketing 94

ROI Revolution

DECEMBER 2, 2021

million in 2017. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Marketing to consumers in a post-pandemic world. Mobile ecommerce + COVID-19 stats. Mobile retail commerce sales grew 31.5%

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

NOVEMBER 4, 2021

million in 2017. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Marketing to consumers in a post-pandemic world. Mobile ecommerce + COVID-19 stats. Mobile retail commerce sales grew 31.5%

eCommerce 78

eCommerce Social Media Payments Payment Services 78