ROI Revolution
MARCH 1, 2018
From the overhaul of standard text ads to an entirely new AdWords user interface , 2017 saw some dramatic changes in paid search marketing. With 2018 in full swing, are you prepared for what’s to come in the fast-paced, constantly changing world of paid search? Maintaining Mobile Momentum.
ROI Revolution
JUNE 17, 2022
Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.
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Kissmetrics
MAY 21, 2018
According to Sprout Social, 48% of Millennials and 48% of Gen X-ers followed a brand on social media in Q1 of 2017. Additionally, social provides you with an opportunity to engage and entertain – something you’ll struggle to do on a search engine. In 2017, social accounted for 25.6% of all site visits.
Sailthru
JANUARY 5, 2018
In Morgan Stanley’s survey of 1,000 Prime members, 40 percent said they were members in the last quarter of both 2016 and 2017, indicating that membership growth has flattened. A new research note from Morgan Stanley indicates that the growth of Prime memberships may be slowing, reports CNBC. What Data from the Cyber 5 Foretell for 2018.
ROI Revolution
SEPTEMBER 27, 2018
The Accelerated Growth of Mobile Revenue. While desktop still dominates overall Google revenue volume, commanding almost double the volume of mobile, that gap is shrinking at an alarming rate. Since Q1 2017, desktop revenue has only seen roughly 8.5% In that same span, mobile has seen an impressive 75% growth trajectory.
ROI Revolution
MAY 23, 2022
TV and digital video are nearly tied as the most effective video ad channels, with 47% of marketing professionals naming TV (including linear and CTV) and 46% naming digital video (including online or mobile ads) as the most valuable for achieving advertising goals. Mobile is king when it comes to video advertising.
Shopping Signals
MARCH 21, 2023
This includes everything from keyword research and technical audits through to link building campaigns and content marketing initiatives – all designed to boost website visibility and improve overall customer satisfaction levels. Some interesting stats about working with an ecommerce SEO agency Higher organic search traffic: 43.5%
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