Commerce Trends for 2018: #1 Personalization in B2B
GetElastic
JANUARY 10, 2018
In their 2016 Digital Commerce Hype Cycle, Gartner predicted that by 2018, companies that “consumerize” their B2B commerce will gain market share and see revenue increase up to 25%. We predict the following three ways B2B companies will pursue personalization during 2018 and beyond. Multi-touchpoint commerce.
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