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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

in 2019 ( eMarketer ). US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. 12-16 , when only 51% expected the economy to improve over the next six months.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. billion in 2019 and a whopping 148.2%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. In 2019, spend was just $55.9 are seeing customers be less willing to pay full price. billion, up from just 50 billion in 2019.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. 65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

For comparison, in 2019, ecommerce sales made up just 11.1% In light of changing habits brought on by the pandemic, buy now/pay later (BNPL) services are expected to grow 44% this holiday season over 2019, with apparel, electronics, and grocery coming in as the top categories. billion in 2019. trillion to make up 21.8%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [May 2021]

ROI Revolution

In 2019, spend was just $55.9 of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing. are seeing customers be less willing to pay full price. billion, up from just 50 billion in 2019.

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