Inflow Insights

OCTOBER 27, 2021

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

Channel 113

Channel Mobile eCommerce PPC 113

BigCommerce

JUNE 27, 2017

Since credibility represents such a basic obstacle to conversions on an ecommerce website, overcoming that obstacle can result in significantly improved conversions. Fogg resulted in 10 guidelines for credibility that ecommerce stores can use to improve their credibility. Extensive studies by Stanford professor B.J.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Inflow Insights

SEPTEMBER 5, 2019

In this post, we will break down what a best-in-class eCommerce homepage looks like, according to our conversion optimization best practices research. In 2019 21 merchants do it, 4 don’t = Must Have. 2019 Notes: This trend has become standard, having selected product categories on the homepage is a must in 2019.

Conversion Optimization 87

Conversion Optimization eCommerce Live Chat Merchant Services 87

ROI Revolution

MAY 21, 2019

Ecommerce Personalization Improves Engagement & Overall Conversions. Our 2019 Ecommerce Tech + Trends Brand Growth Guidebook provides insight on how brands are leveraging technology to enhance customer experience. This strategy aims to increase AOV. Social Proof Notifications.

eCommerce 68

eCommerce Customer Shipping Costs Recommendation 68

Inflow Insights

JANUARY 15, 2020

Prioritizing which metrics to improve can be tricky. the best metrics to focus on improving) for growth. Given that each business is unique, the core concept we recommend is constant, strategic improvement. eCommerce Conversion Metrics. The key is that you’re always testing to improve from a base conversion rate.

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MARCH 26, 2020

While costs went up slightly, the increase in transactions far outpaced the increase in cost year over year: Top level results comparing December 2019 vs 2018, with a 72% increase in Transactions and 68% increase in Revenue. . The blue line represents ad spend while the red line represents the ROI. Takeaways. Get in touch. .

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

JANUARY 7, 2020

But in this post, we’ll reveal a brand that achieved a conversion lift above Norton and McAfee in our 2019 testing of trust badges. Those tests repeatedly concluded that TrustedSite was the trustmark most likely to lift conversions on those websites. Contact our conversion optimization team here.

eCommerce 104

eCommerce Payment Services Conversion Optimization Recommendation 104

Inflow Insights

JANUARY 5, 2022

Editor’s note: This article was originally published in 2019. Otherwise, you risk a hit to SEO that affects your traffic, conversions, and revenue. In some cases, this can even help traffic go up by improving the new site’s SEO. Phase 1: Evaluate Your Live Site & Opportunities for Improvement. Collect Benchmark Data.

SEO 108

SEO eCommerce Presentation Recommendation 108

Inflow Insights

SEPTEMBER 16, 2019

The problem is, they often don’t know what their ROI from live chat is (or how to improve it). Before we help our clients optimize their live chat and implement live chat conversion tracking, we see some unfortunate commonalities: They have chat available only in case the customer needs to reach out, so it’s essentially an inbox.

Live Chat 69

Live Chat eCommerce Mobile Conversion Optimization 69

Ecommerce Platforms

APRIL 28, 2018

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% Using videos on landing pages can increase conversions by 86%. 55% of companies have a mobile-optimized website, mobile app, or both. (WSJ,

eCommerce 187

eCommerce Live Chat B2B Social Media 187

ROI Revolution

MAY 22, 2020

Amazon is also planning a Big Style Sale event for late June focused on improving sales in the apparel category, which has taken huge hits during the coronavirus period. Conversion Optimization During COVID-19. Apparel sales have continued to decline throughout the pandemic, with U.S. SEO Checklist for COVID-19.

White Paper 88

White Paper Apparel Events Conversion Optimization 88

UpSellIt

AUGUST 26, 2022

less than 2020, ecommerce sales rose an estimated 45% compared to 2019. What showed potential for improvement? UpSellit’s auto-optimized multivariate testing takes the guesswork out of conversion optimization so you can feel confident about your campaigns. In 2021, consumers spent $10.7 Although this was 1.4%

Shipping Costs 114

Shipping Costs Marketing Recommendation Social Media 114

Inflow Insights

NOVEMBER 14, 2019

Overall, this page took a 38% hit to the traffic it was getting from these queries in August 2019 compared to August 2018. Even though their strategic content maintained its organic rank at position 0 AND position 1 (the “top” of Google’s organic results), the traffic to their money page went down between August 2018 – August 2019.

eCommerce 106

eCommerce SEO PPC Recommendation 106

ROI Revolution

DECEMBER 20, 2017

According to eMarketer, by 2019 mobile will account for 72% of US digital ad spend. Based on data from our 300+ clients, this report will give you key takeaways to improve your mobile experience and grow your online business. Mobile Madness Part 5: The Mo-pocalypse. And it’s pretty easy to see why. Be realistic.

eCommerce 60

eCommerce Mobile PPC SEO 60

AcquireConvert

SEPTEMBER 26, 2022

In a survey published at the end of 2019, 68% of over 1,000 U.S. According to this Invesp conversion optimization infographic , 49 percent of shoppers say that same-day delivery makes them more likely to shop online. A top-of-the-website “free shipping” banner improves conversions .

Shipping Costs 36

Shipping Costs Merchant Services Shipping Shopify 36

ROI Revolution

AUGUST 5, 2021

increase over 2019. In June 2021, ecommerce was up 95% over June 2019. Conversely, grocery saw the smallest YoY sales growth, with the furniture & furnishings sector declining 5.3%. Every category was up over 2019 except for lodging, which declined 2.5%. billion in 2019. billion in 2019 and a whopping 148.2%

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

MARCH 2, 2021

in 2019 ( eMarketer ). US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. 12-16 , when only 51% expected the economy to improve over the next six months.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

DECEMBER 2, 2021

increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

JUNE 1, 2021

72% of marketers will prioritize improving the quality of their customer data over the next 12 months. In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. billion, up from just 50 billion in 2019. s revenue in 2020, up from 33% in 2019.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

billion in 2019 and a whopping 148.2% The pandemic potentially hindered growth last year, with Prime Day sales surging a significant 71% in 2019. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. In 2019, spend was just $55.9 billion, up from just 50 billion in 2019.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2022

For comparison, in 2019, ecommerce sales made up just 11.1% In light of changing habits brought on by the pandemic, buy now/pay later (BNPL) services are expected to grow 44% this holiday season over 2019, with apparel, electronics, and grocery coming in as the top categories. billion in 2019. trillion to make up 21.8%

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

MAY 6, 2021

In 2019, spend was just $55.9 of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. billion, up from just 50 billion in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. s revenue in 2020, up from 33% in 2019. April 27 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. In 2019, ecommerce grew 14.6% This is a slowdown from Cyber Monday 2019‘s online sales growth , which jumped 19.7%

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147

ROI Revolution

NOVEMBER 4, 2021

increase over 2019 when ecommerce holiday sales capped at $19.6 However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

APRIL 8, 2021

Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. s revenue in 2020, up from 33% in 2019. 30% of online orders were picked up in-store compared to 10% in 2019. US adult social media users spent 7 more minutes per day on social media in 2020 than 2019 – total of 82 minutes. Statista ).

eCommerce 136

eCommerce Social Media Payment Services Small Business Retail 136

ROI Revolution

OCTOBER 7, 2021

However, the fashion category as a whole saw some steep declines in 2020, with the global fashion industry’s profit expected to have fallen 93% in 2020 after rising 4% in 2019. That’s almost double the growth that was seen from 2019 to 2020, with the pandemic posing a roadblock to this industry last year. increase over 2019.

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

SEPTEMBER 2, 2021

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. s revenue in 2020, up from 33% in 2019. 30% of online orders were picked up in-store compared to 10% in 2019. increase over 2019.

eCommerce 78

eCommerce Social Media Payment Services Payments 78

ROI Revolution

DECEMBER 3, 2020

This is a slowdown from Cyber Monday 2019‘s online sales growth , which jumped 19.7% trillion in 2019 to $1.3 trillion in 2020, with B2B marketplace gross merchandise volume growing from $16.58B in 2018 to $22.56B in 2019 to $31.19B in 2020. In 2019, time spent with social networks fell by 1.3%. year-over-year to hit $9.4

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

NOVEMBER 4, 2020

In 2019, time spent with social networks fell by 1.3%. billion (+45.2%) over Prime Day 2019 and from $4.19 Executives’ optimism toward economy improves. In March, 25% of executives expected the economy to improve in six months, with 58% expecting it to worsen and 17% expecting it to remain the same. 10/27 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

OCTOBER 1, 2020

The top categories consumers have gravitated toward during this shift are alcohol, home improvement materials, and groceries (up 16%, 14%, and 12% respectively), with apparel seeing significant declines. From 2018 to 2019, ecommerce sales grew just 12.7%. It quickly grew from a $415M event to more than $7B in 2019. 9/9 update.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

ROI Revolution

FEBRUARY 2, 2021

US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). That’s a 15% year-over-year increase , up from 6 hours and 49 minutes in 2019. In 2019, ecommerce grew 14.6% As of October 2020, search ad spending is expected to see much slower growth, reaching $59.22B compared to $55.90B in 2019.

eCommerce 68

eCommerce Social Media Payment Services Merchant Services 68

ROI Revolution

SEPTEMBER 9, 2020

From 2018 to 2019, ecommerce sales grew just 12.7%. In this video replay , our ecommerce experts pinpoint online strategies that are here to stay, top considerations to keep in mind as you plan for the unprecedented, and how you can still leverage your 2019 data to forecast for the holidays. Department stores accounted for 14.3%

eCommerce 147

eCommerce Payment Services Merchant Services Small Business Retail 147

ROI Revolution

AUGUST 4, 2020

Although the situation has improved in recent weeks as many countries have seen a decrease in COVID-19 cases and shipping lag times have finally caught up with demand, a second wave in the U.S. It quickly grew from a $415M event to more than $7B in 2019. will most likely lead to more challenges for those advertising on Amazon.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JULY 2, 2020

It quickly grew from a $415M event to more than $7B in 2019. adults spend on social networks was expected to plateau in 2020 and 2021 after doing the same in 2018 and 2019. The concept of Walmart’s touch-free payment system is very similar to Apple Pay, which saw users increase from 67 million in 2016 to 441 million in 2019.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

JUNE 2, 2020

Coronavirus is also expected to impact back-to-school and holiday shopping , with consumers across all income brackets saying they expect to spend less during these seasonal times than in 2019. ecommerce in 2018 and just over 40% in 2019, Walmart has seen 74% YOY growth so far in 2020. Uncommon Goods rainbow face coverings.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

MAY 5, 2020

This includes office supplies, fitness equipment, cosmetics, housewares, home improvement, toys, and hobby-related products. Ecommerce order volume has increased by 50% compared to 2019. These credits will be given to SMBs that have been active since January 2019. Conversion optimization during COVID-19.

eCommerce 131

eCommerce Merchant Services Payment Services Shipping Costs 131