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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. The problem with focusing on too many metrics and industry averages is: There are usually a key set of metrics that are relevant to growing your store. Pay-per-click (PPC). The industry you are in.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

They can now connect with a unique and diverse audience and create online dispensaries. Consequently, the CBD industry has been exploding over the past couple of decades. In fact, according to an in-depth study by the National Retail Federation, 2019 experienced a 700% increase in the purchase of CBD-based products.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

With the help of short text ad copy and display URLs, online retailers began using the tool in a pay-per-click (PPC) context. Since 2014, China has seen major increases in sales each year – and it’s projected that by 2019, the country will have nearly $2 billion in retail ecommerce sales on its own. Image source.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. COVID-19 industry impacts: Where we stand now. Total retail sales were up 11% year-over-year this June, a 10.4% increase over 2019. billion in 2019.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. increase over 2019 when ecommerce holiday sales capped at $19.6 At the height of the pandemic, what sectors within the home goods industry were thriving the most?

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

US online grocery sales surged 54% to reach $95.8 in 2019 ( eMarketer ). With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Online grocery orders peaked at $7.2 billion in 2020, up from $62.2B billion in sales in June 2020.

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