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Our Winning PPC Strategy for eCommerce: How We Increased Google Ads ROAS by 76%

Inflow Insights

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. The problem with focusing on too many metrics and industry averages is: There are usually a key set of metrics that are relevant to growing your store. Pay-per-click (PPC). The industry you are in.

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6 Effective Ways To Get More Traffic to Your E-Commerce Store

RetailMinded

Here’s why hiring professional help is beneficial: Expert Insight: They bring industry knowledge and up-to-date strategies that can position your business optimally on search engines. Take Advantage of Pay-Per-Click Advertising Pay-per-click (PPC) advertising can be a powerful tool for driving traffic to your e-commerce store.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

With Google continuing to lead the industry in web (and paid) search, and Facebook continuing its powerhouse status as first-party data collector –– these two tech giants offer online businesses visibility and targeting that’s unparalleled elsewhere on the web. PPC advertising is equal parts art and science. Email *.

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COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We saw this to be true for a client we work within the cruise industry, as online sales tremendously decreased. We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis.

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42 Top Ecommerce Podcasts That Will Transform You Into an Ecommerce Magnate

Ecommerce Platforms

Behind every successful online retail store lies tactical strategies, powerful tools, and dedication. This is a raw podcast created for online retailers by online retailers. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you. Startup Ecommerce.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. They can now connect with a unique and diverse audience and create online dispensaries. Consequently, the CBD industry has been exploding over the past couple of decades. The Top CBD Ecommerce Trends.