Brands Need a Dedicated Balance Sheet for Customer Health
Retail TouchPoints
AUGUST 9, 2021
A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Are existing customers sticking around?
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