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10 Key Tips for Scaling Personalization in Retail

Retail TouchPoints

Creating a competitive advantage in personalization is based on a company’s ability to capture, analyze and use personalized customer data, as well as understand, customize and optimize the customer journey, all at scale. It has to be cross-channel. It’s also a giant undertaking.

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Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Retail TouchPoints

With the customer journey growing more complex every day, due in large part to the proliferation of screens and cross-channel marketing, retail brands now require robust attribution models to understand how different channels contribute to desired outcomes. Game Theory Meets Attribution. AI-Driven MTA at Scale.

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Brands Need a Dedicated Balance Sheet for Customer Health

Retail TouchPoints

A recent analysis revealed that the average tenure of CMOs slid to a 10-year low last year, declining from 43 months to 41 months. These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Are existing customers sticking around?

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The essential metrics your retail POS software can track

iVend

Artificial Intelligence (AI) is increasingly playing a role too: the sheer quantity of data can make human analysis inefficient, compared to a machine’s superior capabilities when it comes to retail analytics +. What data can your retail POS software track?

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25 of the Best Add-On Slack Apps to Make Your Marketing Team More Effective

Kissmetrics

Slack is one of the most popular channel-based messaging systems on the market, with over 12 million people using the system every day. Databox pulls your data into one cohesive place so you can track performance and see real-time insights. Google Analytics Insights. Add-On Slack Apps for Project Management.

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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats. Business Data Analysis.