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Customer Acquisition vs Retention

Groove

Similar to paid media advertising, paid search is a useful customer acquisition strategy. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition. Retargeting Ads.

Customer 150
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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[3] Group Buying Apps For Shopify Growth

AcquireConvert

Morgan Stanley raised its 2020 and 2021 ad forecasts by 8% and 15%, respectively, expecting 11% year-over-year growth in 2020 and 20% year-over-year growth in 2021.”. Third-quarter earnings by tech giants like Facebook, Google, Snap, Twitter, Pinterest, and Amazon showed digital ad revenue came roaring back in recent months.

Shopify 66
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How to Choose The Right Ecommerce Agency

Kissmetrics

percent in 2020. Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention. percent per year.

eCommerce 275
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6 SaaS Marketing Strategies to Speed Up Your Business Growth

FastSpring

As of March 2020., In the SaaS industry, 35% of customer retention is considered above average, and since you’re selling subscriptions, it’s essential to generate as many leads as possible. Focusing on creating a consistent targeted content can help in growing and keeping your retention rate above average. PPC Campaigns.

PPC 85
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

Published March 12, 2020. Last updated December 3, 2020. Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. billion on Cyber Monday 2020, making it shatter previous online shopping records. For the first time ever, more than a quarter of holiday sales will occur online in 2020.

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2020]

ROI Revolution

Published March 12, 2020. Last updated October 1, 2020. Our Amazon Prime Day 2020 Prep video series covers everything brands need to know to navigate the “new normal” for Prime Day. Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce.

eCommerce 193