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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. of the mobile search engine market share. respectively.

PPC 78
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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. That’s another popular search. Google Trends can help.

Marketing 335
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2022 Digital Marketing Trends & Predictions

ROI Revolution

With TikTok, Instagram, and Snapchat ranking as the top downloaded apps in 2021, it makes sense that 40.8% of marketers named video as a top trend for 2022. To learn more about amplifying your brand’s PPC success by optimizing for conversions, check out this webinar replay.

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Ad spend stabilized again by March 2021 to 14% YoY growth. Since then, digital search ad spending has increased significantly as brands try to reach the consumers who spend more time online. from 2019 to 2020 to pass $58 billion, US search ad spending grew 46% in 2021 to reach $84.7 After growing just 5.9%

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Updated August 5, 2021. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Citibank saw spending on cards increase 40% in Q2 2021. Contactless payments grew 37% YoY in Q2 2021 to account for 45% of global in-person transactions.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Updated December 2, 2021. Black Friday 2021 brought in $8.9 Here are some stats from Cisco’s 2021 Privacy Benchmark Study that showcase how the pandemic has influenced new ways of approaching consumer privacy: 93% of organizations turned to their privacy teams to assist with their pandemic response in 2020. November 11.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Last updated March 2, 2021. Growth rates will begin to normalize in 2021, but consumers will continue spending more time on social media than they did before the pandemic. 2021 COVID-19 stats + trends. 57% of millennials believe their financial situation will improve between now and Summer 2021 ( GlobalWebIndex ).

eCommerce 195