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The State of Paid Search & PPC Strategy

ROI Revolution

An effective paid search (or PPC) strategy is a significant part of a successful marketing mix for many ecommerce brands. PPC advertising includes text ads on search engines like Google and Microsoft Bing as well as paid video ads on YouTube. Google & Bing PPC Advertising. naming it as a priority for their brand in 2022.

PPC 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. Grocery ecommerce now makes up 12% of all ecommerce sales ( eMarketer ).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Delivery is a huge consideration factor for customers, especially in an age where Amazon has made two-day shipping the expected norm. 65% express the need for more frequent communication with customers. It will be nearly double that in 2024.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace. 65% express the need for more frequent communication with customers. By 2024, annual paid ad spend is projected to hit $109.1 May 20 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

How to accelerate revenue growth with customer reviews, loyalty, and referral programs. Delivery is a huge consideration factor for customers, especially in an age where Amazon has made two-day shipping the expected norm. 65% express the need for more frequent communication with customers. It will be nearly double that in 2024.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, low prices and the ability to purchase online were the top concerns for customers. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. Additionally, customers leave far more reviews beginning in November and through the new year. September 9.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [May 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. of CMOs have observed an increase in customers’ openness to new digital offerings introduced during the pandemic, with nearly 60% also seeing customers do more digital research before purchasing. In 2019, spend was just $55.9

eCommerce 148