Why LUSH Traded Social Media for a New Era of Collaborative Storytelling
365 Retail
AUGUST 25, 2023
To create a revolution you need the masses, so part of Lush’s strategy is to grow its presence and tell more of their stories across different channels. The beauty brand has in its sights more licensed collaborations with the likes of Netflix before the end of 2023 and 5 collaborations already lined up to excite customers in 2024.
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