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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. But I believe that 2024 will also provide many reminders of the power of effective, empathetic, truly human storytelling that cuts through the AI homogeneity.

B2C 262
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Shopify vs Shopify Plus (Shopify+): Which is Right For Your Business?

Groove

When you start an eCommerce business, the first decision you'll have to make is which platform to use for your eCommerce store. Shopify is one of the most trusted names in the eCommerce space, with more than 4.5 million Shopify stores as of early 2024. Groove Commerce is here to help. And that number is growing.

Shopify 195
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Best ecommerce apps for your online store

Omnisend

Reading Time: 8 minutes There’s a common myth that ecommerce apps are only useful for large and established online stores. That they’re unnecessary for small ecommerce businesses. This article explores some of the best ecommerce apps, including their key features, pros, cons, and pricing. The reality? Let’s get started!

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Who’s Oroinc.com? Here’s Everything You Need to Know

Ecommerce Platforms

If you are a manufacturer, wholesaler, distributor or otherwise engage in B2B sales, you can’t help but notice the trend to more online sales. According to Forrester research, 74% of B2B buyers research more than half of their purchases online. Statista predicts B2B eCommerce to reach $3 trillion by 2024.

B2B 195
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How AMP Emails are setting new records for email conversions (+cases and examples)

Email Audience

billion users in 2024. Use multi-step forms to perform in-depth market research. In fact, B2B, Brick and Mortar and eCommerce email marketing has a lot to gain from AMP emails. Emails have always been the marketer’s go-to channel to communicate with customers. Boost sales. The future of email.

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What is Headless Commerce? The Ultimate Guide for Retailers

Fabric

Modern e-commerce is continually changing, spurred, in part, by shifting consumer trends. Before the ubiquity of mobile devices like smartphones and tablets, the success of e-commerce hinged on consumers’ access to personal computers. of retail e-commerce sales in the U.S. What is Headless Commerce?

eCommerce 130
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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

That’s why customer retention is crucial to growing your Ecommerce business. Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. 5 Customer Retention Strategies and Corresponding Tools for Ecommerce Companies.