Winning Creative in 2024: Human Storytelling, AI Scale
Retail TouchPoints
MARCH 19, 2024
If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. But I believe that 2024 will also provide many reminders of the power of effective, empathetic, truly human storytelling that cuts through the AI homogeneity.
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