What is a good open rate for email: A detailed guide for 2024
Omnisend
DECEMBER 12, 2023
The Books and Literature industry had the highest open rate, averaging 34.32%. Below are a few factors influencing open rate benchmarks: Type of industry: Apparel, B2B/B2C, Cosmetics, Travel, Books, Food, etc., Say your recipients are mobile users—the subject line will be cut off earlier than it would on a desktop computer.
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