Asda Hires First Digital Chief, Expands Efforts to Encourage Girls to Consider Careers in Tech
Retail TouchPoints
JANUARY 3, 2024
Matt Kelleher, incoming Chief Digital Officer, Asda (Photo credit: Asda) Asda is continuing to evolve how it uses data to improve its customer experience as part of its long-term ambition to become the UK’s second largest grocery retailer. Asda currently sits in the number t h ree position after Tesco and Sainsbury’s ).
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