When Customers Aren’t Holiday Shopping, They’ll be Streaming
Retail TouchPoints
NOVEMBER 21, 2023
November and December holiday sales average around 19% of total retail sales, per the NRF , and this share can be even higher for some department stores and specialty retailers. Emarketer anticipates that holiday retail sales will grow 4.5% this year to surpass $1.3 The stakes have never been higher!
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