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Google Analytics 4 (GA4) FAQ

ROI Revolution

JULY 27, 2023

As of July 1, 2023, GA4 has replaced Universal Analytics (UA) free accounts as the new way forward for marketers to track and analyze important ecommerce data. That means UA is no longer collecting new data in free accounts, and 360 accounts will stop collecting data on July 1 of 2024. Q: How do I see average order value (AOV) in GA4?

Document 78
Document Reference Channel Management 78
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

AUGUST 26, 2022

UA data cannot be imported into GA4, and historical UA data will be removed in 2024. This is the GA4 attribution model that we recommend brands use. This model type disseminates fractional conversion credit based on data for each conversion event – organic, paid search, email, or direct. User and session data is not affected.

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Events Channel PPC Webinar 78
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