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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. In 2024 it will fall on Saturday February 10 – and kick off the Year of the Dragon. Here’s why.

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5 Strategies Retailers Need to Use in 2024

365 Retail

Top 5 Strategies for 2024 #1 Focus More on Your Target Audience Understanding and focusing on your target audience is crucial in 2024. Tailoring your products, services, and marketing efforts to meet these expectations is key. Tailoring your products, services, and marketing efforts to meet these expectations is key.

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Top retail technology trends to look out for in 2024

iVend

For the world of retail technology, 2024 looks set to be an exciting year. Read more So what are the key trends for retail technology in 2024? Customers get the offers and products that they want, and the retailer increases their marketing ROI, sales and profits. billion in 2021 to $31.38

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. These can be your website, social media, affiliate sites, and online marketplaces, or physical sales channels, such as retail stores and marketplaces like farmers’ markets, trade events, and craft fairs.

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Retail Tech to Make Shoppers Fall in Love with Your Store

iVend

Read more So what are the key trends for retail technology in 2024? Personalisation and loyalty – Personalisation will continue to be a driving trend in 2024 – and with good reason – according to McKinsey, companies that get personalisation right can generate up to 40% more revenue. billion in 2021 to $31.38

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May 2021 COVID-19 + Ecommerce News Roundup

ROI Revolution

Marketing to consumers in a post-pandemic world. As a result, many ecommerce brands have shifted their marketing strategies completely. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. It will be nearly double that in 2024.

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December 2020 COVID-19 + Ecommerce Update

ROI Revolution

As we put 2020 behind us, marketers and executives aren’t leaving behind their concerns about COVID-19. According to eMarketer data , as of June 2020, 30% of consumers indicated interested in mobile payments , up from 17% just three months before in March. For mobile app orders, interest has grown from 16% to 28%.