Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year
Retail TouchPoints
DECEMBER 5, 2023
Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. In 2024 it will fall on Saturday February 10 – and kick off the Year of the Dragon. Here’s why.
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