ROI Revolution

MARCH 2, 2021

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. 56% of consumers have tried a new retailer during the pandemic ( Narvar ).

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ROI Revolution

MAY 6, 2021

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. Amazon grew its advertising business by 52.5% of digital ad revenue share in 2020, down from 37% in 2019 in light of Amazon’s significant increase. Pandemic accelerates digital real-time payment adoption. of all U.S.

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ROI Revolution

OCTOBER 7, 2021

Consumer electronics saw nearly 16% revenue growth last year. With consumers remaining strong in their online habits, Shopify’s gross merchandise volume (GMV) surged 40% in Q2 2021. Facebook and Google channels drove growth several times that of online stores. Furniture and homeware ecommerce revenue grew by 14.5%

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ROI Revolution

JANUARY 5, 2022

Business being good isn’t always a good thing. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. in 2021, making up for some brick-and-mortar revenue lost around the onset of the pandemic.

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ROI Revolution

NOVEMBER 4, 2021

What started as factory shutdowns has snowballed into issues across the entire supply chain, from material and labor shortages to increased freight prices to extremely delayed shipping. Rising costs are making it even more difficult for businesses to get their products delivered to stores and customers alike. How did it happen?

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ROI Revolution

SEPTEMBER 2, 2021

Furniture and homeware ecommerce revenue grew by 14.5% The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. Amazon.com was the top online electronics & media store in the US last year, bringing in over $61.3 million in revenue in this category. YoY growth.

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ROI Revolution

APRIL 8, 2021

The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. Many retailers have been forced to carefully rethink their strategy in light of COVID-19. Ecommerce accounted for 45% of Gap’s revenue in 2020, up from only 25% in 2019. March 31 update.

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ROI Revolution

JANUARY 5, 2021

While this isn’t as pronounced of an increase as we saw in 2020 from 2019 ($600.1B), marketers and executives should note that these are levels of ecommerce that experts didn’t expect we would reach until 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. in Q2 2021 over Q1 2021. 12/29 update.

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ROI Revolution

OCTOBER 1, 2020

BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. According to an Adobe consumer survey, 33% of consumers have received online orders later than expected and 30% prefer BOPIS or curbside pickup over delivery.

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ROI Revolution

DECEMBER 3, 2020

Cyber Monday 2020 was projected to bring more online revenue than ever due to the pandemic. Online spend was slated to increase by as much as 35% to $12.7 Online sales increased at less than half the projected rate, growing 15.1%. For the first time ever, more than a quarter of holiday sales will occur online in 2020.

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ROI Revolution

NOVEMBER 4, 2020

Growth is expected to stay largely on target with pre-pandemic estimates through 2024, with user growth continuing to remain modest. million social media users in 2020, and that number is expected to grow to 226 million by 2024. Retail: Global retail sales are expected to dip by 5.7% billion in revenue in Q2 2020.

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ROI Revolution

SEPTEMBER 9, 2020

Retail: Global retail sales are expected to dip by 5.7% Online purchases of clothing, however, are up 76.7% , with online revenue up 22.2% – but average order value down 54.5%. . Digital ad spend isn’t projected to reach pre-pandemic levels until at least 2024. billion in revenue in Q2 2020.

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ROI Revolution

FEBRUARY 2, 2021

With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US. If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET.

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