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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

UA data cannot be imported into GA4, and historical UA data will be removed in 2024. This is the GA4 attribution model that we recommend brands use. The recommended event data retention setting is 14 months. The sooner you get tracking up and running, the more data you will have available when Universal Analytics is sunset.

Events 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. million social media users in 2020, and that number is expected to grow to 226 million by 2024.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. 12/14 update.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

The home décor market is expected to be valued at $202 billion by 2024, a 20% increase from 2019. By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. April 27 update.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. April 27 update.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [May 2021]

ROI Revolution

By 2024, annual paid ad spend is projected to hit $109.1 It will be nearly double that in 2024. The athleisure market now makes up 20% of all apparel sales and is expected to grow by as much as $81 billion from 2020 to 2024. By 2024, it is projected that more than 2/3 of search ad spend will go to mobile. April 27 update.

eCommerce 148