Gift Card Purchases Up 414% as Americans Shift to ‘Buy Now, Shop Later’ Mindset
Retail TouchPoints
NOVEMBER 29, 2021
And the trend doesn’t apply only to physical gift cards: e-gift Cards make up the fastest-growing segment of the $160 billion gift card market in the U.S. Research from Incisiv predicts that digital gift card adoption will grow 23% by 2025. That growth has already begun, with ecommerce gift cards accounting for 29.8%
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