6 Strategies for Collecting Customer Data for Early Personalization
Sailthru
FEBRUARY 5, 2020
Despite the business value it drives, Gartner predicts that 80% of marketers will abandon their personalization efforts by 2025. Raise does this well, using a long-term multi-channel approach. Runners, rock climbers, basketball players and bikers all have different equipment needs, which means different marketing.
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