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Drew Barrymore Joins Grove Collaborative as Sustainability Advocate

Retail TouchPoints

The certified B Corp retailer, which has a goal of being 100% plastic-free by 2025 , will deploy Barrymore for its first multi-channel brand campaign, “Wish-cycling,” which seeks to debunk the myth that plastic recycling can provide a solution to the environmental crisis plastic represents.

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Alibaba Leverages the Metaverse to Offer ‘Multi-Dimensional Interactions’ to Luxury Customers

Retail TouchPoints

With China set to become the world’s largest luxury market by 2025 , Alibaba is intent on building out the immersive digital experience on its Tmall Luxury Pavilion to capture those consumers. Today 96% of Chinese consumers shop online-offline, or cross-channel. We do believe the metaverse is going to be a game-changer.

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Harnessing the huge marketing potential of subscription services

365 Retail

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . Since then, subscription culture has remained steady, and according to Royal Mail’s recent UK Subscription Box Market report, the UK subscription box market is set to be worth £1.8

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Yes, Virginia, There are Other Marketplaces Besides Amazon

Retail TouchPoints

With growth projected to continue at 20%-25% YoY, that number is set to reach $5 trillion by 2025. You may also decide as part of your channel strategy to publish different products in different places — swimsuits on Zalando and furniture on Otto , for example.”.

Other 147
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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Brands must also bolster multi-and omnichannel experiences and unified commerce strategies to reach customers at all possible consumer channels. Outdoor activity increased by 6.9% trillion in 2023.

Outdoor 88
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Monetizing 5G with headless commerce

GetElastic

5G adoption is slowly, but steadily rising ; and it is expected to comprise 15% of all mobile connections in the world (except IoT) by 2025. Its adoption will not only bring high broadband speeds and low latency, but will also enable new innovative services and business models both for mass market and enterprises. . Mass market.

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The Benefits of eCommerce Personalization

GetElastic

With the death of third-party cookies, retail marketers are forced to revisit how they collect data and lean in on first or zero-party solutions to power personalized shopper experiences. Companies with strong loyalty marketing programs grow revenues 2.5 At the same time, marketers are also adjusting to a work-from-home reality.