Top 5 China Ecommerce trends to watch in 2023
365 Retail
MARCH 8, 2023
Market research firm Forrester predicts a fifth of B2C brands in China will use digital idols to improve consumers’ shopping experiences in 2023. AI-idols are set to become more commonplace in the year ahead. Tech advances have increased engagement by allowing virtual influencers to appear in livestreams alongside real people.
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